ENTRE Institute Reviews

  Marketing refers to the act of directing a business's activities in order to create sales and income. Marketing is not the same as advertising, since the latter deals with the exchange of one form of energy for another. Marketing deals more with influencing consumers. The objective of marketing is to bring about a heightened awareness of a new product or service, to increase demand, or to increase profitability. In marketing, there are three basic categories: known as the direct marketing strategies, those that are employed by businesses as indirect marketing strategies, and marketing techniques that are used by marketers as representatives of the business owners themselves. Direct marketing strategies include advertisements through print, radio, and television. Indirect marketing strategies include promotional offers, price wars, and other strategies such as sampling, focus groups, and market research. A marketing team, consisting of a marketing director and a mark...